Sawyer & Co: Cocktail Madness

Sawyer & Co., a restaurant in Austin, TX, held a “Cocktail Madness” to increase engagement and alcohol sales. The campaign played on the idea of “March Madness,” the NCAA basketball tournament held in March. Sixteen of their top alcoholic beverages were placed in the bracket, and visitors could vote in person and online on their favorite drinks. The deliverables included a logoette, banner, table tent, and illustrations of the drinks for stickers around the restaurant.