This project involved developing a cohesive brand identity for PAR Louisiana, an organization dedicated to advocacy, policy, and environmental stewardship across Louisiana. The goal was to create a visual system that felt credible and authoritative while still communicating progress, protection, and forward movement.
The brand system was extended to include business card design and supporting visual elements, ensuring consistency across professional touchpoints.
The programs used for this project were Adobe Illustrator and Adobe InDesign.
For more on this project, please visit https://www.covalentlogic.com/portfolio/par-louisiana.
