This project focused on designing a cohesive suite of monthly branded social media graphics for Cleco to support ongoing community engagement, customer education, and brand storytelling across digital platforms. The graphics were developed to align seamlessly with Cleco's established brand guidelines while remaining visually fresh, accessible, and engaging for a broad audience.
Each set of deliverables highlighted a mix of informational content, seasonal messaging, program awareness, and community-focused initiatives—from energy efficiency reminders and safety campaigns to scholarship promotions and customer resources. The designs were optimized for social platforms, with a strong emphasis on clarity, hierarchy, and visual consistency across posts. This approach ensured the content remained recognizable, informative, and impactful month after month, strengthening Cleco’s digital presence and reinforcing its commitment to service, education, and community connection.
The programs used for this project were Adobe Illustrator and Canva.
For more on this project, visit https://www.covalentlogic.com/portfolio/cleco-social-media.
