This project focused on developing a multi-channel advertising campaign for Baton Rouge Metro Airport (BTR) designed to position the airport as a convenient, stress-free alternative for travelers. The campaign aimed to visually connect the ease of departing from BTR with the excitement of reaching global destinations.
By adapting the core concept across multiple formats and scales, this campaign maintains a cohesive narrative while maximizing visibility and engagement—effectively communicating BTR’s value as “the way to go” for travelers at every stage of their journey.
The programs used for this project were Adobe Photoshop and Adobe Illustrator.
Check out the full project's description here: https://www.covalentlogic.com/portfolio/BTR-WTG
