Hear Her Concerns: Greater Baton Rouge is a public health awareness initiative developed in partnership with Greater Baton Rouge Maternal and Child Health Consortium to address maternal health outcomes and elevate the importance of listening to women's voices during and after pregnancy. The goal of this project was to create a clear, compassionate, and highly visible visual system that could educate, advocate, and save lives.
This system was applied across a wide range of deliverables, including a billboard, educational posters, hand flyers, a retractable pop-up banner, and a step-and-repeat backdrop. Each piece was carefully adapted to its environment while maintaining consistency in messaging and visual identity.
The programs used for this project were Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.
